Explain search engine marketing Article Example | Topics and Well Written Essays - 500 words

Explain search engine marketing - Article Example On the other hand, Pay per Click increases the visibility of the paid components only. Today, there are various vendors of Search Engine Marketing. The use of SEM rapidly increased in 1992 following the increase in the number of websites in the internet (Andreas, 2008). Today, the largest SEM vendors include Yahoo! Search Marketing, Google and Microsoft adCenter. Search Engine Optimization involves the identification of keywords, saturation and popularity of the site. The saturation of a website is analyzed using the number of pages that can be indexed in the search engines. On the other hand, popularity of the site is the number of backlinks associated with the site. This means that the advertising website should contain the keywords that people are search for in the internet and that these words rank high on the search engine. Pay per Click, also known as paid inclusion, entails a search engine company charging a fee for inclusion of a website in their pages (Richard, 2010). The use of search engine as a form of advertising is an imperative modality of internet marketing. This is attributed to the fact that more than 80% of people rely on search engine in locating products on the internet. In addition, it is cost effective compared to the traditional form of advertising using print and broadcasting media. Search engine marketing facilitates the increase of sales as it is accessible to many users at the same time. It also overcomes the challenge of geographical boundaries as the internet is accessible globally. Although it is cost effective, it is an intricate method that necessitates the use of consultancy services from professional. This adds to the cost of advertising online. There has been a rise in the use of search engines for shopping. After a shopper has undergone the research cycle, search queries change into terms which reflect the buying mindset. Terms such as â€Å"free

Teaching Nonverbal Communication Research Proposal

Teaching Nonverbal Communication - Research Proposal Example There are many styles and techniques in teaching. Some are more effective than others and not all of them are standardized. The active learning technique is a rather uncommon way of teaching and as expected, not many teachers agree to use this method mainly because it is unconventional and others are simply not comfortable doing so. As it was mentioned in the article Vol. 50/No. 3 89, "Lectures remain the primary method of instruction in higher education despite several limitations". The word several here as it was used in the description, is not merely an expression or an exaggeration, but an accurate way to describe the limits of the traditional classroom teaching, more commonly known as "lecture". In the lecture setting, as we all know and experience, we all sit and listen and only the teacher is the one sharing information from his point of view. He may ask questions from time to time to see if the students understood the lesson or ask if the students have any questions regarding the topic. Some teachers do it in a more interactive manner, but it still does not provoke creative thinking. As compared to active learning, which Professors Schwebel experimented on, students were able to do a "hands-on" experience learning non-verbal communication. In the activity, students were asked to do a role play of both an interviewer and interviewee alternately. As instructed, the interviewees did all that they can to show that they are not listening. Some played with their pens, rolled their eyes, or avoided eye contact, which they found out later was non-verbal communication. This way, the students experienced how non-verbal communication can affect